If you’re into NFTs, building a community around them is one of the most profitable things you can do. While you can learn how to do it yourself, an NFT marketing agency can help speed things up, ensuring you don’t waste valuable time.
An NFT community will determine whether your NFT stays relevant in an increasingly cutthroat market. If you want to have an edge, a reliable NFT community that provides value will put you ahead of most of your competitors.
What are NFTs?
Non-fungible tokens (NFTs) have been around for some time. These are cryptographic assets built using the same programming codes as crypto-currencies. NFTs are based on blockchain technology—a system consisting of a distributed digital database that uses individual units (blocks) to create a secure record for things like transactions and assets. Each block contains crucial encrypted data involving an action like a transaction, when such action occurred, and where the block lies in the overall order of things. Each block links to another to form a “chain,” hence the name blockchain. Cryptography—the use of mathematical concepts to encrypt and secure information—features heavily in NFTs and the general blockchain technology sphere.
An NFT community thrives because of the general engagement between members and the platform in which it is hosted. For example, there are NFT communities about digital assets like artwork. While the artwork in such NFT communities is undoubtedly a strong attraction, the transactions and interactions between buyers, sellers, and other community members help generate significant engagement that reflects positively on the group.
Creating Your NFT Community
Below are ways to build and nurture an NFT community.
Set a Clear Vision and Goal
Always have a clear vision of what your NFT community will be about. Being community-driven means attracting people toward a specific goal or purpose. With numerous NFT communities available, standing out from the rest can be challenging if you’re not clear about what your NFT community stands for. Identifying a niche is a good way to start. This ensures that the community has a strong foundation on which everything is based. When setting a clear vision and goal, don’t worry about the size of the community. People are drawn to what they believe in. If your idea and vision of an NFT community resonate with people, they’ll join it without much prompting. As long as people identify with your NFT community, you can expect its membership to grow.
Select a Platform
While other social media platforms can be useful, Twitter and Discord are the main ones for most NFT communities. You want to set up a Twitter account for general communication purposes. For example, people considering joining your NFT community or those asking for information can use the Twitter account. In keeping with the general culture of Twitter, ensure that the language and tone here are both informal. This is where you’ll post significant content about your NFT community. Just like with content marketing, you want to ensure that whatever you post here is high-quality and encourages significant traffic. This will ensure that visitors get a good taste of what it’s like to be a member of your NFT community.
For direct communications with your community members, Discord is a better option. A common feature of Discord is an easy onboarding experience, meaning new NFT community members can easily be integrated into the system. You can use this to your advantage. Members can quickly access relevant information and tasks. Discord has bots that can help community members stay on top of tasks.
If you’re the more adventurous type, Instagram and Snapchat can also be useful communication tools. However, keep the content brief and straight to the point while still being engaging enough. Given that Instagram and Snapchat heavily rely on the visual aspect of things, you can develop content that provides an immersive experience here. Of course, such immersive content should be integrated into your overall communication and marketing plan.
Create Engaging Events
Encouraging increased interaction and engagement on your NFT community platform means creating events that promote this. The idea is to create something that makes hanging out on your NFT community platform an enjoyable experience. For example, you can host an online event once in a while. Such an event should encourage extensive discussions and interactions among your community members. You can also organize a ceremony where attendees get a reward at the end. Proof of Attendance Protocol (POAP) is an NFT system that helps with this; it proves that a participant attended an online event. You can use this as a reward system for those that engage during your online event.
For Discord, you can create games and digital puzzles that make for interesting playing. Community members that successfully navigate such puzzles can get a reward. You can offer them NFT as a reward. You can also utilize one of the numerous bots available on Discord to create interesting activities that promote engagement.
If you’re serious about going big early on, you can reach out to big-time influencers. This will do wonders for your NFT community engagement.
Build and Enhance Trust
Strong trust is crucial to the long-term success of your NFT community. Trust will enable your NFT community to stand strong even during challenging times. Effective communication is crucial to building trust between you and your NFT community members. Good communication means you have to allow community members to voice their concerns. If conversations on your Twitter and Discord channels usually feel one-sided, you may be missing out on crucial input and feedback from your members. This is hardly a good way to build solid trust. For example, if there are delays during releases, come clean about it to the community members. This will foster trust in your leadership.
The NFT market can be a volatile place, experiencing drastic fluctuations now and then. You want a reliable NFT marketing agency backing you in all your NFT endeavors. Pop Machine Labs can help you launch any NFT project, whether it’s a dynamic collection or breaking into an NFT listing site. You can rely on our experience to help you achieve your objectives. Reach out to us here https://popmachinelabs.io/
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